Banner design framework

Hi! I am Ganesh Deherkar, a Content Designer at Urban Company. I have a freebie that can help you design better. Banner design framework is created to achieve efficient communication while also being visually consistent across the globe. We did the hard-work so you don't have to!

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Why this framework?

Banners are vital in driving conversion and making your product look good. Unfortunately, we need to make them fast, and sometimes they live short life. This forces designers to create something quick and dirty, creating a design debt over time.

The solution

A simple framework to create beautiful banners that can scale for diverse use cases for your product and business. Using this framework, you can create a banner system for your product that allows you or any other designer to create banners that look good and scale systematically.

How to use

Using these structures and elements for designing banners, you can repurpose the guidelines and Figma file to create your banner framework. Take what makes sense for your use case. Then, distribute your copy of the framework among the design and product team to help people design new banners with it.

💡Tip: Make a loom/video recording explaining the guideline for anyone reading it for the first time

⚠️ Note: The images in the file are licensed to Urban Company, do not use for personal or commercial use

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